Your content.
40,000+ accounts.

You set two numbers: a rate per 1,000 views and a total budget. Rates usually land between $0.40 and $3.50 depending on the vertical and how hard the content is to clip. The budget is a hard ceiling: we stop at it and never go past it.

A brief that lands on Monday is usually live to the network by Wednesday. First clips go up the same day it goes live. Meaningful volume shows up inside the first week.

Three things. Every participating account is scored by Monitor for bought followers and fake engagement before it can earn. View counts are pulled from the platform, not self-reported. And payouts run on a cycle with a hold window, so anything that looks synthetic is caught before it clears. If a clip’s views are found to be inorganic, it is not billed to you.

You can, but almost nobody does: it is the thing that kills volume. The usual setup is a rules list in the brief (what to say, what never to say, what footage is off limits) plus takedown rights on anything you don’t like. Campaigns that pre-approve every clip typically run at about a fifth of the volume.

TikTok, Instagram Reels, YouTube Shorts and X. Most campaigns run on three of the four. You can restrict a brief to specific platforms if your rights or your audience require it.

The clipper owns their edit; you own the source footage and the rights you brought to it. The brief grants you a licence to reuse any clip made under it, and several brands run their best clipper edits as paid ads afterwards.

You have spent whatever views were actually delivered and nothing more. There is no retainer and no minimum term. Most brands start with a small budget as a test and scale the ones that clear their acquisition cost.