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// case studies

The receipts.

Every campaign below started the same way: a brief, a rate per 1,000 views and a budget. What changed was the vertical, the footage and how far it went.

Music & estates

measured views

MJ

The Michael Jackson catalogue. Archive performance footage — the first moonwalk, the anti-gravity lean, the 2001 30th Anniversary concert at Madison Square Garden — cut for an audience that has only ever met it second-hand.

Views
36.3M
Clips measured
3
Comments
3,728
MJ clip by @moonwalkchronicles, 22.8M views
MJ clip by @thebuzzradar, 10.3M views
MJ clip by @mjclips__, 3.3M views
Read the breakdown →
Creators

measured views

Groovy Gavin

Paranormal-exploration YouTuber Gavin Baker, who films cryptid and folklore investigations. The clips run his Bunnyman and Chupacabra hunts and the Sam and Colby collaboration.

Views
25M
Clips measured
7
Comments
15,456
Groovy Gavin clip on YouTube, 5.2M views
Groovy Gavin clip by @groovygavinclipss, 4.8M views
Groovy Gavin clip by @groovygavinclipss, 4M views
Groovy Gavin clip on YouTube, 4M views
Read the breakdown →
Creators

measured views

Rampage J.

Former UFC light-heavyweight champion Quinton ‘Rampage’ Jackson, promoting his RAMPAGE code for the Kirgo casino and sportsbook. Trash talk, sparring and street bits cut from his streams.

Views
13.3M
Clips measured
6
Comments
3,130
Rampage J. clip on YouTube, 4.1M views
Rampage J. clip by @marcusxdailyreelz, 2.9M views
Rampage J. clip by @marcusxdailyreelz, 1.7M views
Rampage J. clip by @marcusxdailyreelz, 1.7M views
Read the breakdown →
Brands

measured views

JAXXON

Jaxxon Sports and Jaxxon Media House, the MMA arm of the JAXXON brand. Fight-camp access and UFC talking points — Khamzat Chimaev’s title camp, the UFC 319 build-up.

Views
12M
Clips measured
8
Comments
2,222
JAXXON clip on YouTube, 4.1M views
JAXXON clip on YouTube, 2.4M views
JAXXON clip by @forceclipz, 1.3M views
JAXXON clip by @force_clipz, 1.3M views
Read the breakdown →
Combat sports

measured views

Sean Perry

Las Vegas sports analyst and former professional poker player Sean Perry. The clips carry the high-stakes cash and rivalry storylines his following turns up for.

Views
11.9M
Clips measured
7
Comments
7,519
Sean Perry clip by @hed_kickclip, 3.8M views
Sean Perry clip on YouTube, 2.9M views
Sean Perry clip by @rtb.clipvault, 2.2M views
Sean Perry clip by @hed_kickclip, 946K views
Read the breakdown →
Combat sports

measured views

Conor McGregor

Conor McGregor’s $REAL memecoin launch, April 2025. Fight footage and mindset edits cut around the #GetReal campaign.

Views
7.4M
Clips measured
4
Comments
1,900
Conor McGregor clip by @footcheesse, 4.1M views
Conor McGregor clip by @benimfilms, 2M views
Conor McGregor clip by @r7cist.memrr, 1.3M views
Conor McGregor clip by @conormcgregor_get, 91 views
Read the breakdown →
Brands

measured views

Packrush

PackRush, the mystery-box pack-opening platform. The clips ride IShowSpeed reaction footage and the RUSH sign-up code.

Views
1.3M
Clips measured
6
Comments
576
Packrush clip by @ish0w_speed, 578K views
Packrush clip by @ish0w_speed, 245K views
Packrush clip by @ish0w_speed, 163K views
Packrush clip by @ish0w_speed, 129K views
Read the breakdown →
Apps

measured views

LinkMe

LinkMe Global, the Miami link-in-bio and QR networking app. One clip on the wall so far, which is why the figures here are thin.

Views
118K
Clips measured
1
Comments
328
LinkMe clip on YouTube, 118K views
Read the breakdown →

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