// the difference
What makes a view fake
A real view is a person watching your video, counted by the platform it's on. A fake view is a number made to look like one. Nobody saw your product, so nothing can come of it.
The usual ways of cheating a view count:
- Bought views. Services sell them in bulk. The count climbs and nobody new has seen anything.
- Bots. Automated accounts that watch, like and comment on command. The most sophisticated now run on AI.
- Bought followers and engagement. They make an account look bigger than it is, so it can charge or earn more.
- Stolen edits. The views may be real, but the work isn't: someone else's clip, posted again to collect the pay.
// why it happens
Wherever a number pays, someone inflates it
A creator with bought followers can charge a bigger fee. A site running bots can collect ad money for clicks nobody made. A clipper paid per view can buy views and try to pocket the difference.
So no way of buying attention is free of this, and that includes clipping. What differs is who checks, and whether your money has already gone by the time they do.
// a real case
The most sophisticated attempt we've seen
The most sophisticated attempt we've seen used AI-driven bots to fake engagement across multiple accounts. Our safeguards caught it and saved the brand $15K.
// what it costs
You lose more than the money
The obvious cost is paying for nobody. If half your views are fake, you paid double the price for the real ones.
The bigger cost is bad data. Many clippers cutting the same footage show you which hooks work, but fake views scramble the result. You can end up scaling the clip that cheated instead of the one that worked.
There's a risk to your name too. Major platforms ban fake engagement and can remove the videos and accounts involved.
// the checks
How cheaters get caught
Paying per view only works if the checks come before the money, so that's the order ClipIt runs in.
checked before anyone is paid
Clips come only from accounts their owners have verified.
View counts are pulled from the platforms, never typed in by a clipper.
Every clip is checked for fake views for as long as it runs.
Anything that looks wrong goes to a moderator, and a rejected clip earns nothing.
Payouts wait out a short hold, so anything synthetic is caught before money moves.
Behind those checks is our own detection technology, with primary and secondary safeguards: AI and human moderators. It stops cheaters in their tracks, and views it flags are never billed to you.
That's as much as we'll say about how it works. Every detail we published would be a map for getting around it.
// before you buy
Three questions to ask anyone selling views
Where does the count come from? A number pulled from the platform can't be typed in. A screenshot or a seller's report can.
Who checks it, and when? A check that runs after the money has gone protects nobody.
Who pays for a fake view? If the answer is you, the seller has no reason to catch it.
// how monsterlab does it
Who catches a fake view, three ways
Clipping, influencer posts and paid ads can all be gamed. With an influencer post, the numbers usually come from the creator's own report, and the fee is often paid up front. With paid ads, the platform selling the ads is also the one counting and checking them. On ClipIt the count comes from the platforms, we do the checking, money moves after a hold, and views that turn out fake aren't billed to you.
We run it this way because authentic, organic reach is worth more than any number of fake views. A bot will never buy your product.
108B+
Views delivered
480+
Campaigns run
100+
Brands
40K+
Clippers, 90+ countries
// proof
Groovy Gavin: 25M views.
Paranormal-exploration YouTuber Gavin Baker, who films cryptid and folklore investigations. The clips run his Bunnyman and Chupacabra hunts and the Sam and Colby collaboration. The top seven clips alone drew 25M views on TikTok and YouTube; the best one, 5.2M.
Read the case study →// questions
Asked before every first campaign
Do you catch every fake view?
Nobody can honestly promise that. What we can promise is the order of things: views are checked before money moves, clips keep being checked for as long as they run, and views found to be inorganic aren't billed to you.
What happens to a clipper who cheats?
A rejected clip earns nothing, and cheating can cost an account its earnings under our Terms.
Do I have to check the views myself?
No. View counts are pulled from the platforms and every clip is checked while it runs. Anything that looks wrong goes to a moderator.
Why don't you say how the detection works?
Because every detail would be a map for cheaters. We say what gets checked and what happens next, not how it works.